The new Mc Donalds ad about the Mc Delievery has innovatively presented a hindi proverb “Pet mein choohe daud rahe hai’ which  mean that one is desprately hungry. The creative team at leo burnett had a brief of projecting the urgency of hunger statisfaction with quick service of Mc Delievery.

The film open short of animated mice running in a marathon with a complete atmosphere of cheers and fan supporting. The ad very interestingly high lights that  McDonald’s is the official restaurant partner at the upcoming Beijing Olympics, the ad is a symbol of that ‘sport meets food’ association, although Kadam of Leo Burnett insists that the idea was thought of first, and then the fit with the Olympics just happened.

The animated film successfully transforms into a regular film as the whole scene become one of events in a persons empty stomach. Arvind Singhal, head, marketing, McDonald’s India, West and South, reveals that the campaign aims to highlight the convenience aspect of the McDelivery service to families, teenagers and the youth populace alike. “We want our customers to think of our McDelivery service whenever they hear or say the phrase, ‘Pet mein choohe daud rahe hai’, and are feeling hungry, so we took the saying literally as it is and created an ad around it.