The result of goa fest are out and it throws open a big bang party for team of mindshare at goa. The company won two golds, three silvers and one brozne. The gold was won for work done for HSBC and Horlicks. The sister concern mindshare fulcrum also grabbed a bronze.
Lodestar was a close competitor with 2 golds , 2 silvers and one bronze to its kitty. there were around 150 above entries in various categories and this year the quality of work sent was far beyond as compart to the last year.
This year for the first time media awards were introduce and O&M was the only company to win the award in this category.
Complete list of Media Awards 2008 winners:
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M e d i a A w a r d s 2 0 0 8 W i n n e r s
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| Best Use of Cinema | ||
| Award | Agency | Title |
| Silver | Optimum Media Solutions 1 | Big 92.7 FM – Are you in the Spotlight? |
| Bronze | MATES – Madison Media 1 | Cheeni Kum – A Sugar Free Romance |
| Best Use of Newspaper and Magazine | ||
| Award | Agency | Title |
| Gold | Lodestar Universal 1 | Microsoft – MS Office 07 Launch |
| Gold | Lintas Media Group | Candyman – 3D Chutti Vikatan |
| Bronze | Madison Media 2 | Axis Bank – Everything is the same except the name |
| Bronze | Starcom Mediavest Group | Jet Airways – Extra Space for you |
| Best use of Vertical Marketing | ||
| Award | Agency | Title |
| Silver | Mindshare | HSBC Premier – Bluecasting |
| Bronze | Lodestar Universal 2 | Asahi Glass India – “See More” with AIS |
| Best Use of Radio | ||
| Award | Agency | Title |
| Gold | Lintas Media Group | Bingo! – Tick Tock Boing! |
| Gold | Madison Media 3 | Saffola Life – World Heart Day Radio Conference |
| Silver | Madison Media 4 | McDonalds Home Delivery – Breakfast with Malishka |
| Best Use of Youth Marketing | ||
| Award | Agency | Title |
| Silver | Lintas Media Group | Bingo! Launch |
| Best Use of Television | ||
| Award | Agency | Title |
| Gold | Maxus | Vodafone – RoadBlock |
| Silver | Starcom Mediavest Group | Singapore Tourism Board – Baa, Bahu & Baby |
| Bronze | The Media Edge | Parle Hide-n-Seek - Who can dance the Hide-n-Seek dance? |
| Best Use of Pro Bono Marketing | ||
| No Award | ||
| Best Use of Internet and New Media | ||
| Award | Agency | Title |
| Gold | Mindshare | HSBC Premier – Blue Casting |
| Bronze | Mindshare | Star Movies – Premiere of Pirates of the Caribbean |
| Best Use of Outdoor and Ambient Media | ||
| Award | Agency | Title |
| Silver | Ogilvy & Mather Pvt Ltd | Lifebuoy – Gurudwara Activation |
| Best Use of Sponsorship | ||
| Award | Agency | Title |
| Gold | Lodestar Universal 3 | Amul – Star Voice of India |
| Silver | Media Direction - R K SWAMY Media Group |
BSNL – Weather Report |
| Bronze | Optimum Media Solutions 2 | Yatra.com – ‘Amazing Yatra’ |
| Best Use of Special Events, Stunt/Live Advertising | ||
| Award | Agency | Title |
| Silver | Mindshare | Lenovo – Radio Billboard |
| Best Use of Branded Content | ||
| Award | Agency | Title |
| Gold | Maxus | Reebok – GOAL Collection |
| Silver | Lodestar Universal 4 | Tata Indicom- Fun on the Run |
| Bronze | Media Direction - R K SWAMY Media Group |
Visa international Credit Card – Cricket Anthem |
| Best Use of Mixed Media | ||
| Award | Agency | Title |
| Gold | Mindshare | Horlicks – Tiding Over Exams with Horlicks |
| Silver | Lodestar Universal 5 | Microsoft Windows Vista – The ‘Wow’ Effect |
| Silver | Mindshare | Pfizer India – Gelusil Antacid – Coffee, Tea and Me |
| Bronze | Mindshare Fulcrum | Dove Haircare – Honest Beau |
