In an inspiring move that is bound to capture the imagination of today’s tech-savvy and brand-conscious youth, Acer has announced that Bollywood superstar Hrithik Roshan will endorse Acer Brand and its products.

Acer, one of the world’s top PC brands is the leading Notebook vendor in Europe and ASEAN Bloc.

Speaking on this occasion, Managing Director, Acer India, W.S. Mukund said, “The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable and aggressive. Brand association with Hrithik, the leading film star with a string of successes such as Krrish and Dhoom 2 , will give us a better mind share among the young and the first time users. In fact, Acer, in a short span of time has established a large network of channel partners and has more than half-a-million customer base in the country.”

Hrithik added, “I look forward to partnering with Acer, the fastest growing PC brand globally. With many of its technological innovations and breakthrough moves, Acer products can really bring lot of “can-do” attitude and style into the lives of consumers today.”

Mukund further revealed, “Adhering to our philosophy of ‘caring through innovation’, we have equipped our products with a suite of friendly and intuitive interfaces called “Empowering Technology” that gives the users fast and easy access to cutting-edge hardware and software solutions. Fulfilling Acer’s mission of breaking the barriers between people and technology, the customer-centric “Empowering Technology” suite brings the latest high-tech innovations in intuitive form, allowing customers to easily experience all the benefits of an Acer system. And this tie-up between the two titans will give a new meaning to this experience.”

This tie-up between two titans will give a new meaning to this experience, according to Acer.