Viacom

18, the 50:50 joint venture between Viacom and Network18, has announced the launch of its first channel – a Hindi general entertainment channel (GEC) – in an action-packed show by none other than Hindi film actor Akshay Kumar.

The channel, which is expected to be launched in July, will be called Colors

This will be the 10th Hindi GEC on Indian television and, to break the clutter, the channel has brought in Akshay Kumar to host a show, Khatro Ke Khiladi, based on the famous reality show, Fear Factor. To add more glamour quotient to the show, the channel has brought in well known female actors and models such as Yana Gupta, Pooja Bedi, Meghna Naidu, Aditi Govitrikar, Sonali Kulkarni, Tapur Chatterjee and Dipannita Sharma.